How to turn admission and registration wristbands into a major marketing tool, while subsidizing costly completely!
With the world’s evolving technology becoming more accessible, by more people, it has become increasingly important for businesses to protect their revenue with innovative identification tools. On the other hand, with the recent struggling economy, it has also become increasingly important for businesses to protect their strict budgets and find innovative, yet inexpensive product choices.
Wristbands are not anything new to companies, or their clients. Customers often even expect to wear a wristband when attending large concerts, or vacation resorts. Wristbands are one of the best products on the market that offer an admission control solution, customer identification and the most in-your-face advertising platform available.
The latest technologies available for wristbands are what keep this product fresh, yet affordable. Wristband companies who produce a wide range of products from tear-resistant paper (Tyvek), plastic, vinyl and silicone wristbands, are now introducing additional features for heightened security. Taggant security labels are available to be applied to wristbands, commonly plastic and vinyl wristbands. Scanners (which are provided by wristband manufacturers) are then used by event staff to authenticate customer wristbands, which will only be recognized by the scanners if the wristband and Taggant have been legitimately produced by the wristband manufacturer.
Wristband use is growing exponentially as customers discover how invaluable these products are for their extreme versatility at various events and facilities. Wristband producers have to continually evolve their plastic and vinyl wristbands to realize basic customer needs and requests. One of the most popular wristband products types are stub wristbands (made of plastic, vinyl or Tyvek). These bands have detachable stubs that can be customized to offer customers a “free drink”, or “complimentary parking”. Some companies print stubs with matching barcodes or sequential numbering to use for contest draws and prizes during an event, ensuring the customer will keep their wristband on for the event’s duration. Other companies use print sponsorship advertising on the wristband, and use the plastic stubs as coupons or discount vouchers to invite guests to visit their sponsor’s locations after the event has commenced.
Whether wristbands are used to control admission, verify ticket purchase, identify customer groups or for promotional marketing needs, custom plastic and vinyl wristbands that are durable, waterproof and non-transferable seem to solution a lot of common event problems. Nearly every business type has one or more of these needs, and is looking to wristbands for original, cost-effective solutions.
Holographic and Color-Shifting Taggant Wristbands Provide Security and Revenue Protection
Taggant labels are virtually impossible to copy, so when applied to non-transferable wristbands, the wristband then becomes a highly effective way to protect ticket sales, and prevent counterfeit admission access. And while Taggant wristbands are incredibly functional for controlling special access areas, many wristband manufacturers are realizing that they still need to offer full customization with Taggant bands, to ensure that wristbands can still be used as a promotion and advertisement tool for sports arenas, concert sites, amusement parks and fundraising events.
The Taggant label is applied to virtually any of the wide-range wristband products available on the market, including Tyvek (tear-resistant paper wristbands), vinyl bands and even lenticular wristbands. The Taggant is available in holographic form or with color-shifting ink, and are practically impossible to copy. Both label types are identifiable to the naked eye, and will reflect light differently if the label is counterfeit. Specialized scanners, which are provided by the wristband manufacturer, are tuned to a frequency specific to that manufacturer. Only Taggant labels tuned to that dedicated frequency would be validated by the scanner.
Whether companies are using wristbands made of Tyvek and vinyl, or utilizing Taggant technology, unfortunately, the fact remains that counterfeit ticketing and transferable admission access has dramatically increased for all venue types. Wristband manufacturers’ new product launches are providing solutions to remedy this, and are continuing to remain ahead in this high-tech world by offering their customer’s not just high quality products, but problem solving tools.
